Magic Costablanca registers the famous "POTY" as the director of its Dance academy

The hotel group Magic Costa Blanca has registered the acquaintance choreographer Javier Castillo, "Poty", to direct its Academy of Dance. It is a pioneering initiative in Spain that offers the clients the possibility to learn diverse disciplines of dance during their stay in the hotels of the chain to hotels Magic.



The famous Poty directs the "Look the one who dances" choreographies; he reached his maximum popularity as part of the professorship of the program "Triumph Operation" (OT). He is a choreographer of David Bisbal's individual tours, Rose, Bustamante, Gisela, Natalia, Naím and Verónica.

It is the first time that a Spanish hotel chain contracts with a famous person to start a project of dinamización simultaneously in all its establishments. Poty will direct the Dance Academy, he will select the dancers and professional ballerinas who will give the classes and will supervise the development of the dancing meetings.


All the details of the project will be announced tomorrow Friday, the 25th of January, in the Medieval Complex "Magic Excalibur" (situated between Benidorm and The Albir, in Camino Viejo de Altea), from 12:30, in an act which will begin with a welcome cocktail, it will be followed by a graphical session of the choreographer, the initiative pro part explanation of the persons in charge of "Magic Costa Blanca" and Poty, who will attend the questions that the journalists want to raise.

Magic Costa Blanca innovates in Fam Trip's trips

More than 500 agents of trips, journalists and relatives dance with "Poty" in a successful celebrated fam trip this weekend in 'Magic Excalibur'



The hotel group Magic Costa Blanca assembled more than 500 persons during the last weekend. Among these people, there were agents of trips, journalists and relatives from diverse points of Spain for the celebration of a new fam trip. Its aims were to know and enjoy the activities that they daily offer the clients during the season 2008. The guests lodged at the tourist complex Magic Excalibur, and were protagonists of magic games and dance classes, paths operative academies offer since a few months.

On Friday night, this professionals' event started with an entertained dinner, table to table, by the magicians who habitually give classes to the clients of the hotel chain. Later, a spectacle took place in the discotheque of the medieval complex – a surprise led by the popular choreographer Poty, the director of the Academy Magic Dance. The television dancer presented face to the public, the different modalities of dance that can be learned in only a few days, under the supervision of a group of professionals personally selected by him.

The rest of the weekend, Magic Costa Blanca guests were present at the classes dance and magic; besides, they enjoyed the original dinner spectacle of the medieval challenge in the castle Count of Alfaz. And the chain also put on their disposition a fleet of buses to visit Benidorm, the theme parks and to enjoy the night environment.

"The promotion of our services is one of the keys to be known in the whole country. The celebration of this ‘fam trip’ allowed us to show the innovations for this summer, and to pass a few very agreeable days with the companions of the tourist sector ", indicates Javier García, general manager of Magic Costa Blanca.

The chain bets once again for the innovation into its offer of the hotel services and promotion strategies. The celebrated ‘fam trip’ has supposed a whole success in participation.

800 people learn to dance during the first week of “Magic Dance Academy”

The INNOVATING PROGRAMME of EXPERIMENTS FOR the HOLIDAYS BASED ON the DANCE WHICH TRANSFORMS INTO a GREAT SUCCESS

The new dancing school of the hotel group Magic Costa Blanca, “Magic Dance Academy”, received during the first week of opening the visit of 800 people who wanted to learn various types of dance in the establishments of the group.
The success of the new initiative of entertainment of Magic Costa Blanca was supported by the 800 assistants with the classes in the hotels during the next week; the first in which was officially begin the dancing school. During Wednesday and Thursday, Poty was in the establishments of the chain where the customers asked him for autographs and they were interested in the classes of dance.

The dancing school was presented to the public with a great official reception last Friday to which assisted more than 400 people. El Castillo Medieval Conde de Alfaz was the selected scene where the famous dancer and choreographer, and the director of “Magic Dance Academy”, Poty was the person charged to show the characteristics of this school of dance.

The official reception of presentation of “Magic Dance Academy” had the presence of six pairs of professional dancers who made a demonstration of the various styles of dance which taught in the classes and various choreographies.

To finish, Poty interpreted several parts of dance which were very applauded by the public.

After the great reception, which Magic Dance Academy had during these holidays of Holy Week the chain hopes that its customers and the rest of the people of Benidorm, join them to learn this beautiful discipline. The courses of Magic Dance Academy are free for all the customers of the hotels and make it possible to the residents of Benidorm to take part at very gravitational prices to receive courses of dances in the Magic Café.

Each hotel of the chain makes it possible to its customers to learn a style from dance determined through the training of choreography. In only one week we can dominate the salsa, the merengue, the hustle, the cha-cha, the tango, the rock roll, the swing and the waltz. Moreover the academy offers several levels of trainings, determining for the duration of the stay of the customer.

Magic Costa Blanca innovates with this dancing school in the plans called of “edutainment”; projects based on: to learn while having fun and play in hotel establishments. “Our “Magic Dance Academy” had a great reception by our customers during his first week; we are convinced that this new formulate will attract our visitors and we will manage to fill our hotels of large dancers” declared Javier García, chairman of Magic Costa Blanca.

Magic Costa Blanca creates the first card for the clients of the hotel based on Viral Marketing

THE INITIATIVE OFFERS BIG ADVANTAGES FOR ITS MORE SELECTED CLIENTS



The group of hotels Magic Costa Blanca, which has its SEDE in Benidorm, it has created the first card based on Viral Marketing for clients of its establishments, baptized with the name of "Magic Honours". It is a question of a card of loyalty that rewards the clients with big advantages and prizes. Every holder has the right to recommend three for more people for Magic Honours.

Magic Costa Blanca rewards its better and more faithful clients, and designs him/her "Magic Honours", an exclusive card that supposes a great innovation inside the tourist sector. It is a pioneering initiative in Spanish hotel chains, and continues the line of the cards of loyalty implanted in restaurants or chains of shops.

"Magic Honours" is destined to special clients of Magic Costa Blanca, and it can only be obtained in three forms: by recommendation of other holders, by recommendation of three directors of Magic Costa Blanca Magic Hotels establishments, or by taking part of active form in the drawings, contests and other actions at the institutional web page develops 2.0: http: // www.magiccostablanca.com/.

The holders of that card will be able to enjoy big privileges, and will have priority in the best offers, ' late-check out ', better rooms for the same price and other advantages. In addition, every holder will be able to recommend three other persons in order that they receive their "Magic Honours".

"The creation and the launch of this innovative card is a way to demonstrate to our clients their importance for the chain that I represent. In Magic Costa Blanca, we want the visitors to feel like at home and have all the comforts, and in addition we consider that it’s very important to reward those clients who trust in us year after year. The best way of rewarding this loyalty is to grant a card loaded which advantages them ", they can also share these advantages" indicates Javier García, vice-president of Magic Costa Blanca.

The group Magic Costa Blanca realizes an innovative campaign of marketing 2.0 with an important presence in Internet. Always looking for the client's opinion, and developing the products with them. This new program of loyalty conjugates with the phenomenon 2.0, and demonstrates the innovation in the systems of promotion and attention to the client of the hotel chain.